CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.
Sustainability and CSR create a clear competitive advantage and play a key role in building positive reputation. Much more important than what we sell is who we are. Customers, employees and investors are increasingly interested in business…
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HR AND CSR - COMPETITORS OR ALLIES?
Employees’ interest in social and environmental impact of the company they are working for, is on the rise. They demand a work with purpose and one that they enjoy. These are the reasons HR plays a key role in Corporate Social Responsibility (CSR).…
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HOW TO ORGANIZE A GREEN EVENT?
We are not looking for an answer to the question whether we should organise a sustainable event, but HOW to organize a sustainable event. At a time of depletion of natural resources, dominance of plastic packaging and excess of emissions it is…
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CSR AUDITS
In order to ascertain an organizations effective CSR policy, practices and culture, the notion of auditing CSR in organizations is becoming key. The risks of not paying adequate attention to CSR is clear – reputation damage, unhappy employees, not…
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WHERE DOES M&S CATCH ITS FISH?
Marks & Spencer has once again shifted its sustainability even further. It launched an interactive seafood map, where you can trace the origin of any seafood you buy from them and check its sustainability status.The map lists a total of 47 marine…
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DOES SUSTAINABILITY HAVE AN IMPACT ON CORPORATE REPUTATION?
The Reputation Economy states that much more important than WHAT we sell is WHO we are. Why does a consumer with many options prefer one brand over the other? Is it only quality and price that decides about the purchase or sympathy for some product?…
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SAY NO TO AN UNSUSTAINABLE HOLIDAY
Did it ever cross your mind that your holiday can be a huge burden for the planet? Everybody needs to relax and simply turn off, but it shouldn’t be at the expense of our planet. The good thing is that you can relax, travel and discover new places…
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CASE STUDY - CSR AND SME's
Are you a small or middle-sized company? Have you heard about CSR (Corporate Social Responsibility)? We prepared a case study in the area of CSR focusing on a small company called TEG, which we hope can inspire you. TEG is bases its CSR on four…
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