The Reputation Economy states that much more important than WHAT we sell is WHO we are. Why does a consumer with many options prefer one brand over the other? Is it only quality and price that decides about the purchase or sympathy for some product?…MORE
Corporate Social Responsibility (CSR) is a concept that arose in response to the irresponsible behaviour of large companies in the thirties, which had an impact on the Great Depression. Since then CSR has been associated mainly with large companies…MORE
For the very first time in history, the shipping industry will have to reduce its carbon dioxide emissions. While car transport is under strict supervision and emission rules are still getting tougher, ships pollute the environment more than all…MORE
Although many big companies are now obliged to publicly report on their non-financial data, still 70% of them do not know the Czech legislation linked to it. However, companies do realize that it is important to inform their stakeholders about their…MORE
Transparency is way more than a buzzword - it is a vital part of every successful business. Primarily, transparency signifies honesty, responsibility and willingness to communicate. Quality of available information about a business and its…MORE
Fourth of our regular sustainability business case studies is out!This case study looks at the multinational company Deutsche Telekom and their approach to business sustainability. Learn about 5 key sustainability areas for Deutsche Telekom and how…MORE
Third of our regular sustainability business case studies is here!Read about global corporate responsibility defined by Microsoft. This case study will show you their CSR strategy and one of its material aspects - responsible sourcing.Download our…MORE
Here you will find news, articles and case studies on CSR and sustainability, as well as information from our agency. We focus on positive business examples, current trends in this area, and how corporate CSR should look like.