CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.
12-08-2019

CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.

Sustainability and CSR create a clear competitive advantage and play a key role in building positive reputation. Much more important than what we sell is who we are. Customers, employees and investors are increasingly interested in business…

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HR AND CSR - COMPETITORS OR ALLIES?
12-08-2019

HR AND CSR - COMPETITORS OR ALLIES?

Employees’ interest in social and environmental impact of the company they are working for, is on the rise. They demand a work with purpose and one that they enjoy. These are the reasons HR plays a key role in Corporate Social Responsibility (CSR).…

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TRANSPARENCY - DOES IT EXIST IN THE CZECH REPUBLIC?
30-01-2018

TRANSPARENCY - DOES IT EXIST IN THE CZECH REPUBLIC?

Transparency is way more than a buzzword - it is a vital part of every successful business. Primarily, transparency signifies honesty, responsibility and willingness to communicate. Quality of available information about a business and its…

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OUR CSR MANIFESTO
03-11-2017

OUR CSR MANIFESTO

There is a problem with having a special class of companies called ‘CSR responsible’ that are supposed to operate to different rules. It suggests that normal businesses can’t be operated to the benefit of society - and that’s dangerous because the…

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FOR THE CSR SCEPTICS - PART TWO
04-04-2017

FOR THE CSR SCEPTICS - PART TWO

1. Big businesses reporting on sustainability are a rare exception. The most effective leaders do not lose time with similar things.The debate is no longer about whether to report on CSR. The debate is now about how to report on it. Some of the most…

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HR AND CORPORATE RESPONSIBILITY
07-03-2017

HR AND CORPORATE RESPONSIBILITY

Employees are one of the most important business stakeholders. Keeping them happy in their working environment is therefore crucial for the success of CSR strategy in any company. It is the HR department that plays the key role in implementing the…

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FOR THE CSR SCEPTICS
24-11-2016

FOR THE CSR SCEPTICS

Are you one of those, who doubt CSR? Do you repeat sentences, such as CSR is not for us, we do not have enough time or money for it, and anyway, it will not help our business?We put together 4 main doubts regarding CSR and their replies, based on…

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SUSTAINABLE EVENT MANAGEMENT – WHAT?
21-08-2016

SUSTAINABLE EVENT MANAGEMENT – WHAT?

Sustainable event management as a term does not yet exist in the Czech Republic. So we decided that it is time for it to change. Just as many businesses are developing their social responsibility or sustainability strategies, many events (music…

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WELCOME TO OUR BLOG

Here you will find news, articles and case studies on CSR and sustainability, as well as information from our agency. We focus on positive business examples, current trends in this area, and how corporate CSR should look like.

LATEST ARTICLES

CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.

Sustainability and CSR create a clear competitive advantage and play a key role in building…


HR AND CSR - COMPETITORS OR ALLIES?

Employees’ interest in social and environmental impact of the company they are working for, is on…


HOW TO ORGANIZE A GREEN EVENT?

We are not looking for an answer to the question whether we should organise a sustainable event,…

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