CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.
12-08-2019

CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.

Sustainability and CSR create a clear competitive advantage and play a key role in building positive reputation. Much more important than what we sell is who we are. Customers, employees and investors are increasingly interested in business…

MORE
HR AND CSR - COMPETITORS OR ALLIES?
12-08-2019

HR AND CSR - COMPETITORS OR ALLIES?

Employees’ interest in social and environmental impact of the company they are working for, is on the rise. They demand a work with purpose and one that they enjoy. These are the reasons HR plays a key role in Corporate Social Responsibility (CSR).…

MORE
HOW TO ORGANIZE A GREEN EVENT?
19-02-2019

HOW TO ORGANIZE A GREEN EVENT?

We are not looking for an answer to the question whether we should organise a sustainable event, but HOW to organize a sustainable event. At a time of depletion of natural resources, dominance of plastic packaging and excess of emissions it is…

MORE
CSR AUDITS
03-01-2019

CSR AUDITS

In order to ascertain an organizations effective CSR policy, practices and culture, the notion of auditing CSR in organizations is becoming key. The risks of not paying adequate attention to CSR is clear – reputation damage, unhappy employees, not…

MORE
DOES SUSTAINABILITY HAVE AN IMPACT ON CORPORATE REPUTATION?
15-10-2018

DOES SUSTAINABILITY HAVE AN IMPACT ON CORPORATE REPUTATION?

The Reputation Economy states that much more important than WHAT we sell is WHO we are. Why does a consumer with many options prefer one brand over the other? Is it only quality and price that decides about the purchase or sympathy for some product?…

MORE
CASE STUDY - CSR AND SME's
04-07-2018

CASE STUDY - CSR AND SME's

Are you a small or middle-sized company? Have you heard about CSR (Corporate Social Responsibility)? We prepared a case study in the area of CSR focusing on a small company called TEG, which we hope can inspire you. TEG is bases its CSR on four…

MORE
CSR FOR SMALL AND MID-SIZED COMPANIES
11-06-2018

CSR FOR SMALL AND MID-SIZED COMPANIES

Corporate Social Responsibility (CSR) is a concept that arose in response to the irresponsible behaviour of large companies in the thirties, which had an impact on the Great Depression. Since then CSR has been associated mainly with large companies…

MORE
TRANSPARENCY - DOES IT EXIST IN THE CZECH REPUBLIC?
30-01-2018

TRANSPARENCY - DOES IT EXIST IN THE CZECH REPUBLIC?

Transparency is way more than a buzzword - it is a vital part of every successful business. Primarily, transparency signifies honesty, responsibility and willingness to communicate. Quality of available information about a business and its…

MORE
CORPORATE PHILANTHROPY
21-12-2017

CORPORATE PHILANTHROPY

The first step in corporate responsibility is often support for the non-profit sector. Even though it is only a small part of the whole CSR strategy, philanthropy must have clearly set rules and it is therefore vital to be understood correctly.…

MORE
CASE STUDY - DEUTSCHE TELEKOM CR STRATEGY
30-11-2017

CASE STUDY - DEUTSCHE TELEKOM CR STRATEGY

Fourth of our regular sustainability business case studies is out!This case study looks at the multinational company Deutsche Telekom and their approach to business sustainability. Learn about 5 key sustainability areas for Deutsche Telekom and how…

MORE
ARE INVESTORS KEEN ON CSR?
07-09-2017

ARE INVESTORS KEEN ON CSR?

One of the most common misconceptions held when engaging investors on business performance is that they do not care about company CSR. The truth is, investors’ greatest interest lies in long-term profitability and viability of the business. In order…

MORE
CASE STUDY - MICROSOFT CSR STRATEGY
25-08-2017

CASE STUDY - MICROSOFT CSR STRATEGY

Third of our regular sustainability business case studies is here!Read about global corporate responsibility defined by Microsoft. This case study will show you their CSR strategy and one of its material aspects - responsible sourcing.Download our…

MORE
FIRST STEP IN SETTING A CORPORATE CSR STRATEGY
01-06-2017

FIRST STEP IN SETTING A CORPORATE CSR STRATEGY

...materiality analysis easily explained.Do you ponder about the essence of a good CSR strategy? The first steps of setting up a good CSR strategy require identification of company stakeholders (i.e. people, institutions or organizations that are…

MORE
CASE STUDY ON NON-FINANCIAL REPORTING
16-05-2017

CASE STUDY ON NON-FINANCIAL REPORTING

Second of our regular sustainability business case study series.This time our focus is on sustainable development trends that fundamentally affect corporate non-financial reporting. Each trend features businesses that tackle the issue within their…

MORE
HR AND CORPORATE RESPONSIBILITY
07-03-2017

HR AND CORPORATE RESPONSIBILITY

Employees are one of the most important business stakeholders. Keeping them happy in their working environment is therefore crucial for the success of CSR strategy in any company. It is the HR department that plays the key role in implementing the…

MORE
EXAMPLE OF SUCCESSFUL SUSTAINABLE BUSINESS  - M&S
17-02-2017

EXAMPLE OF SUCCESSFUL SUSTAINABLE BUSINESS - M&S

We have decided to publish regular sustainability business case studies of companies that managed to successfully incorporate sustainability into their operations. Our first case study covers the british company Marks & Spencer and their…

MORE

WELCOME TO OUR BLOG

Here you will find news, articles and case studies on CSR and sustainability, as well as information from our agency. We focus on positive business examples, current trends in this area, and how corporate CSR should look like.

LATEST ARTICLES

CSR AND MARKETING: TELL A STORY ABOUT HOW YOU CHANGE THE WORLD.

Sustainability and CSR create a clear competitive advantage and play a key role in building…


HR AND CSR - COMPETITORS OR ALLIES?

Employees’ interest in social and environmental impact of the company they are working for, is on…


HOW TO ORGANIZE A GREEN EVENT?

We are not looking for an answer to the question whether we should organise a sustainable event,…

We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. I accept